Guía Repsol
Year
2020
Client
Repsol – FarCo
Role
Design Lead
About the project
The Guía Repsol is a Spanish publication that offers recommendations and evaluations on gastronomy, tourism, and travel within Spain. It is particularly known for awarding "Soles Repsol" to the best restaurants, similar to Michelin stars, based on the quality of the cuisine, service, and atmosphere.
In addition to gastronomy, the guide provides information on tourist destinations, travel routes, and places of interest throughout Spain. It includes detailed maps and accommodation recommendations, helping travelers plan their trips and find the best places to stay.
Key objectives
1. Integration with Repsol Identity: Redesign the entire Guía Repsol experience to achieve a distinctive personality within the Repsol ecosystem. Utilize existing resources from Repsol's design system and complement them for visual and functional coherence.
2. Increase User Engagement: Increase the average user engagement time through various strategies to enhance content consumption. This includes creating attractive and relevant content, implementing interactive tools, and optimizing site navigation.
3. Grow User Registration: Promote the growth of new user registrations through effective marketing campaigns, loyalty programs, and an optimized user experience that facilitates and encourages registration.
4. New Article Formats: Develop new, more experiential article formats that provide a complete and engaging experience for readers. This can include multimedia content, interactive narratives, and in-depth reports.
5. Conceptualize the Native App: Assist in conceptualizing and designing the native application version of Guía Repsol to offer a unique and mobile-adapted experience. The app should be intuitive, fast, and provide easy access to all the guide's functionalities and content.
