BBVA – New Global Card Experience
Year
2019
Client
BBVA
Role
Design Lead
About the project
A new worldwide experience of credit cards with a global vision unifying the value proposition in all countries. A challenge achieved in an intense year of working with a design team of more than 20 people around the world.
Key objectives
We redefine the card experience across all channels, adapting to user needs.
We developed strategies to increase our customers' financing volume by up to 30%. We were able to significantly increase the sale of cards, among other milestones.
In addition, we design the safest BBVA cards without sensitive data on the plastic. Cards with dynamic CVV code and sustainable materials (recycled plastic). A new era in the world of BBVA payments.
We established five key strategic pillars with the needs found in the different geographies where BBVA is present. Within these five pillars we took actions to satisfy the needs of users.
Thanks to the new redefined mobile experience, customers will have a better journey to the opportunities they demand.
Quick access controls with the most used functionalities have been a key improvement in the development of the new experience.
We were able to analyze and refocus all customer / non-customer contact points with BBVA cards and detect moments of opportunity.
The redesign of mailings and public web was key to create a unique experience.
